My Thoughts are Up in the Air

Who's in the film? When does it come out? Why would I want to see this movie? Does it relate to me?
All of these questions run through a viewer's mind when he or she is faced with the choice of spending ten dollars out of pocket on simple entertainment. The movies are a place we go to not necessarily to see the ideal movie, but the cinema has a knack for bringing together common interests and sharing a laugh, tear or thought.
Is star status really the main focus of movies?
In most cases, yes. Advertisements before a movie come out with a headliner of a certain actor or actress and the immediate reaction is,"YES! I do want to see this movie because George Clooney is in it!" Is that the current case for Up In the Air? I believe so. The initial thought when a well known actor such as Clooney enters the scene is, "Will this movie be another success or a bust?"
The New York Times addresses a movie review in which most of these questions are answered.
The premise of the movie, Up In the Air is based upon elements of the media. George Clooney, Vera Farmiga, and Anna Kendrick portray a fast paced world including a main focus on the gadgets of today set on an airplane.
"There are different ways into “Up in the Air,” which can be viewed as a well-timed snapshot of an economically flailing America, appreciated as a study in terminal narcissism or dismissed as a sentimental testament to traditional coupling." This quote sums up the significance of the plot and premise of the movie. It critiques our ever-changing America and criticizes marriages and long term relationships. This depiction of present-day America also criticizes the aspect of heroism in movies, specifically Up in the Air.
Can films accurately predetermine the economic outcome of the ticket sales and DVD sales? No. No one will ever know exactly whether a film will entirely appeal to a given audience. Directors can target a film for a certain audience, but the result will always be, "Up In the Air."