Quite often during this decade, we have been warned that the "power of print" is fleeting; the age of the internet and technology is upon us and we need to embrace this aspect to its fullest potential. Looking back just a few years ago, media consumers were getting much of their news from magazines and also the newspapers.Because that time is fleeting, magazines were supposedly going through a transformation specifically onto the internet. The article, "Magazines Team Up to Tout 'Power of Print'"counteracts this new dispute.
Many people were appalled by the threat of reducing magazine related news and producing more and more internet related news and advertisements. Recently, advertisements have been advocating a renewal to redefine the age of magazine advertising, reading, and news. Michael Phelps is animated with the slogan, "We surf the Internet. We swim in magazines." How true is it that we can be consumed with the medium of a magazine. Magazines as opposed to online articles contain pages which are flexible to the usage of highlighters, pens and sticky notes- simple media which can make a larger impression in this case. Magazines can be easily transported during periods when laptops are unnecessary.
The effects of advertising have sky rocketed causing magazine viewing to make a come back. The conventions and routines of the media depict the types of media mentioned as competitive. Because we experience the majority of our world through forms of news, it is our decision in which form we prefer it to come in. Print works for some, but technology suits others. We may even choose to view different types of news from different sources because news is always going to ignore certain aspects and embellish others. In order to decide which medium of news is most appropriate action must be taken.
"The spark for the campaign was a "manifesto" Mr. Wenner penned last year, in which he said that just as TV didn't kill magazines, the Internet was a threat only to publications that lost focus on what makes magazines unique. "In a certain way, this campaign is aimed at the magazine business itself," Mr. Wenner.", The production and advancement of new media does not ensure an extinction of various older forms of media. There are some instances where consumers surely should hold onto the past.
Will we be swimming in pages or surfing the web in the days to come?
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